For generations, Procter & Gamble Co.’s growth strategy was focused on developing household staples for the vast American middle class.
Now, P&G executives say many of its former middle-market shoppers are trading down to lower-priced goods
The new economy – more rich, more poor & less of middle class
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The only one looking after the poor folks is P&G 🙂
Who should we thank for this ?
Time to pick sides and get out of the middle :)u00a0
[…] Companies are watching as the demographics of personal wealth become more hour-glass like, with the …. Companies like Tiffany & Co., Coach Inc. and Neiman Marcus Group Inc., which cater to the wealthy, racked up outsize sales last Christmas and continue to post strong sales …