Good news for all those people out there who are health conscious and also enjoy their drink from time to time.
London based distiller Diageo will be soon coming out with the nutritional information on its Smirnoff vodka, Tanqueray gin and the iconic Irish stout.
The alcoholic content and other detailed information will either be available on their website or on the product itself. Diageo is the biggest liquor company in the world operating in close to 200 countries. More makers are expected to follow suit, once Diageo shows the way.
Ivan Menezes, Chief Executive, Diageo said:“Diageo puts the consumer at the heart of everything we do. We are committed to ensuring our consumers have the best possible information from which to make informed choices about our products: this includes alcohol content and nutrition information per typical serve. Currently, there is no obligation to provide such information in markets worldwide, but we know that consumers are increasingly discerning about what’s in their glass. We want to provide alcohol and nutrition information that consumers can quickly understand, instead of expecting them to do the maths.”
Providing information on the amount of alcohol per serve helps consumers understand how much they are drinking. This could help reduce the misuse of alcohol – a goal shared by regulators, consumer organisations, health professionals and alcohol companies alike.
Diageo will work with regulators around the world to agree the format of voluntary labels which provide information on alcohol content and nutrition per typical serve. In the United States, Diageo has gained regulatory approval for a voluntary “serving facts” panel for alcohol drinks that includes this nutrition and alcohol per serve information