Perfume isn’t the easiest thing to promote. It more or less speaks for itself once people smell it. Of course there is something to be said about the celebrity who is selling it, and how that relates to the amount of bottles being sold, but the longevity undoubtedly comes down to how good the perfume smells.

Lady Gaga has finally revealed not only how her new perfume “Fame” smells but also how the bottle looks.